Born out of a concept--a counterpoint to the 1990s "boy bands"--and a single trade industry ad, the five "Spice Girls" rocketed to the top of the pop music world. The only British group to taste "Beatles" level commercial success, The Spice Girls produced two world-wide top-selling albums and performed at sold out venues everywhere. Their success began to unravel with the group's abrupt firing of the manager behind their meteoric rise, Simon Fuller. Attempts at comebacks and reunions have had mixed results. In 2006, the girls teamed back up with manager Fuller and announced a world tour. The tour was a major success and they sold out their first show in London in 38 seconds. The Spice Girls remain an important part of the history of pop music and their impact as a female movement is undeniable.